Rebranding / Repositioning
Mindful of what makes us so special, we have made a dramatic impression on the hospitality industry, the travel press, and most importantly, our Owners and guests. Approachable, comfortably luxurious, and warm, Timbers branded boutique hotels, private residence clubs, and resort communities have been recognized not only as standouts in their locales…but around the world.
Owners are our biggest advocates
We have an edge over other luxury developments because of what our brand represents. With the ability to command a higher premium, The Timbers brand name promises high-quality service, limited supply, and a larger potential buyer and guest pool due to the quality of referrals from our passionate Owners.
• 97% staff retention at the properties Timbers assumed the management of from another brand
• Efficient transition execution and ability to quickly assume operations management
A holistic approach
With a strong focus on programming and experience enhancement achieved through the development of standard operating procedures, a Timbers-branded property means comprehensive management of all aspects of property acquisitions including marketing, sales, design, real estate, accounting, human resources, hospitality operations, asset management, systems, and more.
• Programmatic branding initiatives including Private Residences Club Program and Timbers Reciprocity Program
The Timbers Touch
• Successfully transitioned the management of three, Ritz Carlton, luxury private residence clubs to Timbers Resorts
• Proven ability to remove costs for existing properties, such as reducing annual dues for ownership up to 20%
Award Winning Hospitality
Managing Director of Hospitality
Corporate Director of Marketing
Director of Special Projects